Thank you for your interest in Certified BLK Initiative, a marketing group created to partner with other black businesses to widening each other’s network and customer base. Certified BLK’s focus is to help keep the buying power of the black consumer in the black community. When asking African Americans, the reasons they are not buying BLACK, most customers state high pricing, subpar customer service, LACK of KNOWLEDGE.
It is up to each business to control how consumers view the first two aspects of pricing and customer service. Our role is to jumpstart retaining more than the 3% spent by the black community right here in Kansas City. We would like for you to be part of this effort. Being the catalyst to drive this revolution will not be easy, but with effective marketing, we can attain a more significant percentage of the $500 billion spent by us annually.
What is the strategy, and how do we plan to accomplish this?
In short, by pooled marketing efforts and shared resources. The critical thing to remember is that this will not happen overnight. Therefore, we have put together a yearlong marketing strategy. A phased plan is consisting of a yearly calendar to launch January 2020, monthly promotional flyers/pamphlets, quarterly networking socials hosted at one of our member’s location, leading up to a consumer discount program like of major retailers to launch in 2021. With much success in Kansas City, the goal is to grow to other markets allowing members visiting cities like Chicago or St Louis to patronize black establishments in those locations.
What is your contribution to get involved?
As you may know, any marketing worth executing takes the capital, and this venture is no different. Instead of blindly spending your marketing budget and fighting the advertisement war alone, Certified BLK and other black businesses are in the fight with you. Group marketing has been a long-practiced method allowing small budget companies the resource to reach a broader audience.
In this first year, we are asking each participant to contribute $500 to establish the investment needed to execute the collaborative plan. These funds will go toward the manufacture of all materials that will be distributed to consumers. Items include but are not limited to the production of calendars and flyers/pamphlets, website maintenance, etc. There may be other contribution options available at later dates. Still, those choosing to participate from the start will receive the best placements, the most exposure, and bigger bang for their buck.
If you are interested in moving forward with the movement, click the button below. A member of the team will contact you to set up your account and work with you to get your calendar photoshoot on the schedule. With your commitment and our execution, this ground-breaking initiative will become not only a local success but a national movement.